Wishing Threads Foundation
Wishing Threads Foundation is a non-profit organization that raises money for at risk communities. They came to ‘Moments by Diana’ needing a website to accompany their existing social media presence.
Project Type
Web Design, Creative Direction, Brand & Logo Design
Project Roles
Web Design: Digital Style Guide, Wireframes
Brand Design: Color Palette, Illustrations
Team
Diana Cholankeril
Project Duration
Eight weeks - 2025
Project Platform
Squarespace Build
Brand Design for Web
The Audience: Adults who will donate to help at-risk communities.
The branding: After conducting an interview with the founder, I came up with three brand attributes: Care, Commitment and Compassion.
The Illustrations
The need: To build Wishing Threads Foundation into a company that people trust and want to engage with.
The Photography
The Process: The founder had many photos that I could work with and the main task was editing all of them to have a similar branded look and feel.
The Need: photography that is professional and aligns with the attributes compassion and commitment.