Seated
a So Far Sounds service
A platform that thousands of music artists use to gain fan insights and sell more tickets.
Project Type: UX Research, Dashboard Design
Project Roles: User Interviews, Competitor Research, Rapid lo-fi wire-frame iteration
Duration: 3 weeks
The Ask:
My task was to create lo fidelity dashboard designs that provided more information on how to use the touring widget and how to understand the fan data that is collected.
the Usability Testing
First, I conducted user interviews with music artists and also employees to get what the pain points are and what are the obstacles to converting users to use Seated .
The second type of research I conducted was usability testing . For each iteration I asked a user a series of questions on how to navigate to different parts of the platform. This allowed me to understand what was easy to understand and what wasn’t.
the User Flows
