Favorite Academic Coach

Favorite Academic Coach, is a educational consultant who works with students in the Portland, Oregon area. The founder came to ‘Moments by Diana’ needing a new website, logo and digital rebrand.

Project Type

Web Design, Creative Direction, Brand & Logo Design

Project Roles

Web Design: Digital Style Guide, Wireframes

Brand Design: Logo, Color Palette, Illustrations, and Photography

Team

Diana Cholankeril

Project Duration

Eight weeks - 2026

Project Platform

Squarespace Build

Brand Design for Web

The Audience: Parents of students in high school and college

The branding: After conducting an interview with the founder of Favorite Academic Coach, I came up with three brand attributes. Trustworthy, Calm and Integrity.

The Illustrations

A website homepage for Favorite Academic Coach featuring a header, a main section with an illustration of a smiling woman with curly hair working on a laptop, and a photograph of two women discussing in a meeting. The page promotes tailored coaching tools and strategies for students, with a call-to-action button to schedule a call, testimonials from students and parents, and logos of affiliate organizations at the bottom.
A stylized rainbow with orange, yellow, and black arcs on a black background.

The Audience: It was important to create illustrations that convey trust for the parents, but also a lightness because it is an educational brand.

A woman with curly hair is smiling while working on a laptop at a desk with an open book, a potted plant, and a rainbow with a graduation cap in the background.

The Photography

The Need: to create photography that aligns with the attributes trust, calm, and credibility.

The Process: I spoke to the founder and the photographer to create imagery that was specifically her with one of her students working together at home.

A webpage for Favorite Academic Coach featuring services such as new client discovery call, referral and collaboration call, and functioning adult coaching. The page has a beige background with curved orange and yellow design elements at the top, a logo in the top left corner, and a dark header menu with links to About and Schedule a Call. Each service has a heading, description, and an orange button for contact. The footer includes social media icons and additional links.
Web Design Portfolio
Product Design Portfolio