Ethiquill
EthiQuill, is a company dedicated to upholding journalistic integrity and ethics within the online news and social media landscape.
Project Type
Web Design, Product Design
Project Roles
Web Design: Branding, Style Guide, Wireframes
Product Design: Hi Fi Wireframes
Team
Diana Cholankeril, Ajay Vainuth, Suresh Durairaj
Project Duration
Seven weeks
Web Design for Marketing
The Product Design
The process: I conducted research on competitors in the space. I looked at platforms such as Ground News, Google News and Apple News to understand how the vast content of different news articles is organized.
The Ask: to create the UI for the News Aggregator Portal.
The branding: After conducting interviews with the co-founders of Ethiquill, I came up with three brand attributes. Trust, Accessibility and Integrity. According to the color of psychology, the color blue gives off the feeling of credibility, trust, and communication.
The UI design: It was important that the branding was visually complementary to the marketing site.
Focuses:
customization based on a user’s news preferences
the option to customize by location.